Why choose Priority Health for your health coverage?

MyPriority plans are designed to help you get quality care, manage your costs and feel supported in every part of your health.

Page last updated on: 5/15/26

Choosing the right health plan means finding the right balance of cost, coverage and confidence. For nearly 40 years, Priority Health has helped Michigan individuals and families choose health coverage with the support, stability and local service they can count on. 

People choose a MyPriority® Individual and Family plan for health coverage because it combines access to care across Michigan, ways to lower health care costs, support for mental health and family care and award-winning local customer service1 to help members understand and use their benefits.  

When shopping for health coverage, many people want the same things: affordable care, access to trusted doctors, helpful tools and support they can count on. MyPriority plans are built with those needs in mind. Here’s how:

  1. Care when and where you need it
    • A large network of doctors, specialists and hospitals across Michigan
    • No referrals required to see in-network specialists
    • Virtual care options that make it easier to get care from home or on the go, often at $0 cost to you
    • Global emergency assistance when you’re traveling
  2. More ways to save on care
  3. Extra support is included with your plan

How Priority Health supports members and communities

As a nonprofit health plan, Priority Health is committed to improving the health and lives of the people and communities we serve. That mission shapes how we support our members, invest in local communities and work to make care more accessible.

That commitment extends beyond health coverage through programs and partnerships that support Michigan communities.

  • Priority Health for Good
    Learn how Priority Health is investing in our community through partnerships, social impact programs, corporate sponsorships, philanthropy, advocacy and employee citizenship.
  • Priority Health Fitness Courts®
    Read how Priority Health and the National Fitness Campaign have a statewide partnership to expand free access to high quality workouts.
  • Priority Pups®
    See how Priority Health is lending a hand, with an extra set of paws.

What members love about MyPriority

Members often say they value the simplicity, support and confidence they get with MyPriority. Here’s what a few have shared about their experience:

We do find ourselves at doctor's offices a lot. Having Priority Health just takes one more thing off of our plates. As busy parents and business owners, things just go so smoothly. We'd highly recommend Priority Health to any of our friends and family. We absolutely intend to continue using it as our health plan provider. – Nate & Amy
We look at these plans on a computer and we're like, yeah, I think that will fit my family, but actually giving her [a Priority Health sales team member] a scenario and having her tell me what will that cost, what will it entail? Do I need a referral? She walked me through every scenario, and I truly believe that we got the best plan because she took that time and was so courteous to walk me through each and every step. I felt like she was holding my hand through big decisions that I really needed help with. – Kerry

Need help finding the right plan?

Our health plan specialists can answer your questions, help you compare plan options, explain costs and coverage, provide a quote and see if you qualify for financial assistance.

Get a quote today