If you have lost or are losing health coverage due to the Coronavirus Disease 2019 (COVID-19) you are not required to submit supporting documentation for proof of loss of coverage to enroll in a MyPriority Individual health plan through your Special Enrollment Period. Explore our unique plan options to make sure you don't go a day without health coverage .

Buying your own insurance? We can help.

Life happens fast. When smart people, like you, need their own health insurance quickly, they choose a Priority Health plan. Why? Because smart people want affordable copays and free 24/7 non- emergency care that’s just a call or a click away.

If you experience a major life change, you may be able to change your plan or buy a new one through a Special Enrollment Period (SEP). No matter your reason for purchasing your own health insurance, we have the right plan for you. Our MyPriority plan options are designed to give you control of your health care spending and peace of mind knowing you're covered.

Have questions? Call our enrollment specialists toll-free at 833.964.1305.

Shopping for health insurance?

Get our exclusive guide for tips and insider knowledge to make shopping for health insurance a breeze.  

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Reasons to choose a MyPriority plan:

  • eye in green circle icon

    No-cost vision exam and discounts on all plans

  • doctor in laptop in green circle icon

    Virtual care – see a doctor 24/7 on the phone or online for as low as $0

  • calculator in green circle icon

    Cost Estimator – check prices for hundreds of services and prescriptions

  • medical building in green circle icon

    Broad state-wide network of doctors and hospitals

  • dollars in green circle icon

    Free HSA banking partner with HealthEquity®

  • runner in green circle icon

    Discounted prices on gym memberships with Active&Fit Direct™

Want to talk to someone now? Call our enrollment specialists toll-free at 833.964.1305.

We're available Monday – Friday, 9 a.m. – 4 p.m.

Using your plan

Get information about your network, submitting claims, paying premium and more.

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*According to the Michigan Department of Insurance and Financial Services 2019 Individual and Small Group network filing comparisons of primary care doctors who participate with insurance, excluding out-of-state and Upper Peninsula providers. Network varies by plan.