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Smart Thinking: Priority Health grabs prestigious health care marketing awards for campaigns focused on smart choices

(Grand Rapids, Mich. – July 27, 2020) Priority Health earned national recognition for its All Smart Everything and Sun Smart brand campaigns dedicated to helping its members and Michiganders make smart decisions about their health and well-being. 

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Spectrum Health and Priority Health Announce Retirement of Joan Budden, Priority Health President & CEO

(Grand Rapids, Mich. - July 15, 2020) Priority Health President & CEO Joan Budden today announced her plans to retire, effective January 1, 2021. 

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Priority Health provides all members free access to Livongo’s myStrength mental health and wellness app

(Grand Rapids, Mich. – July 8, 2020) With many stressors affecting peoples’ mental and physical health, Priority Health has partnered with Livongo Health, Inc. (Nasdaq: LVGO), the leading Applied Health Signals company empowering people with chronic conditions to live better and healthier lives, to offer its members free access to myStrength, a digital behavioral health solution with a breadth of evidenced-based activities to manage stress and bolster mental health and wellness.

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Meet Brook: Priority Health provides members free access to personal mobile health companion

(Grand Rapids, Mich. – July 1, 2020) Priority Health is providing members free access to Brook, a personal mobile health companion that provides support in the areas of nutrition, sleep management, general health and COVID-19 information.

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Priority Health offers $0 cost share treatment for COVID-19 and all virtual visits through end of year

(Grand Rapids, Mich. – June 29, 2020) Priority Health announced today that it will continue to waive all copays, deductibles and coinsurance for treatment and medically-necessary testing of COVID-19 as well as expand its $0 cost share virtual visits offer, including behavioral health visits, through December 31, 2020.

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Priority Health donates thousands of diapers to support Southwest Michigan families in need

(Grand Rapids, Mich. – June 23, 2020) Today, Priority Health announced it will donate 100,000 diapers this summer partnering with the Battle Creek Family YMCA/Battle Creek Diaper Initiative and St. Luke’s Diaper Bank in Kalamazoo to support struggling families as economic fallout from COVID-19 continues to be felt in communities around the state.

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Priority Health and Cigna form Strategic Alliance to make quality health care more affordable and accessible for Michigan employers and customers

(Grand Rapids, Mich. – June 22, 2020) Priority Health and Cigna (NYSE: CI) today announced they have formed a Strategic Alliance and will partner to make comprehensive health care coverage more affordable and accessible to Michigan employers, their employees and families.

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Priority Health reduces individual coverage pricing for third straight year, offers exclusive benefits and new plan offerings

(Grand Rapids, Mich. – June 17, 2020) Priority Health announced today that for the third straight year the company plans to reduce individual coverage premiums. Priority Health submitted a variety of product options on the Affordable Care Act marketplace for approval by state regulators that would decrease individual plan premiums by an average of 0.1 percent.

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Priority Health’s Joan Budden receives Women of Achievement and Courage Award

(Grand Rapids, Mich. – June 16, 2020) Joan Budden, President and CEO at Priority Health, was selected as a recipient of the 2020 Women of Achievement and Courage Award by Michigan Women Forward (MWF), an organization dedicated to mentoring and investing in women entrepreneurs across Michigan.

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Priority Health and Papa connect older adults with college students to combat isolation, deliver essential services

(Grand Rapids, Mich. – Jun. 9, 2020) As older adults across Michigan struggle with isolation and lack of access to resources during the COVID-19 crisis, Priority Health and Papa are enlisting college students to provide essential services and companionship to the most vulnerable population. 

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Priority Health to offer financial relief to members and employers in response to COVID-19

(Grand Rapids, Mich. – May 12, 2020) Priority Health announced plans to provide financial support to members and employers facing challenges amid the ongoing COVID-19 pandemic. Due to lowered utilization of health services, as well as efforts to keep administrative costs low, the company plans to offer premium credits and waive cost sharing for its most heavily impacted populations.

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Predictive analytics drive personalized COVID-19 recommendations for Priority Health members

(Grand Rapids, Mich. – April 30, 2020) Through the use of predictive analytics, Priority Health is gaining insights into which members are most vulnerable to contract COVID-19. Based on this information, Priority Health delivers custom messaging to members and the company’s registered nurse care managers connect with high-risk members to engage them in personalized interventions which can help them stay safe in the current environment.

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Priority Health provides free access to mental wellness tools in response to COVID-19

(Grand Rapids, Mich. – Apr. 16, 2020) Fear and anxiety related to COVID-19 is normal, but it’s important to work through those issues and resolve that stress to be able to maintain a healthy mind and body. To help empower people with resources specifically focused on the pandemic, Priority Health has partnered with digital health specialist Livongo to offer free access to its members to myStrength, a mental wellness tool with activities to manage stress and bolster mental health.

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New option from Priority Health helps those losing employer health benefits avoid a gap in coverage, get credit for deductible balance

(Grand Rapids, Mich. – Apr. 14, 2020) Priority Health has created a unique, affordable new option to help those who have lost their employer-based health benefits due to COVID-19. By combining a short-term plan, to bridge any coverage gap, with a special enrollment in an individual ACA plan, consumers can safely move from their employer-sponsored coverage to a new plan without the risk of going uninsured during the ongoing outbreak. Priority Health is the only health coverage carrier in Michigan who can offer this unique combination that provides gap-free, same day coverage.

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Priority Health waives all member cost sharing for the treatment of COVID-19

(Grand Rapids, Mich. – Apr. 9, 2020) Priority Health announced today that it will waive all copays, deductibles and coinsurance for the treatment of COVID-19 through June 30. This means that all of the company’s nearly one million members across Commercial, Individual, Medicaid and Medicare plans can get the testing and treatment they need for COVID-19 with no out-of-pocket health insurance costs

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Priority Health supports employers and members amid COVID-19 crisis with launch of new virtual resources

(Grand Rapids, Mich. – Mar. 30, 2020) As the COVID-19 outbreak continues, Priority Health is now offering additional virtual resources to support members and employers. The company has added an Employer Decision Guide that outlines options for helping employees maintain health coverage, along with a new COVID-19 screening bot that helps the user determine their risk level and offers resources based on their individual result.

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Priority Health further expands home medication delivery for all members through CVS, Meijer and Walgreens

(Grand Rapids, Mich. – Mar. 27, 2020) In response to the COVID-19 pandemic, Priority Health announced today further expanded access to home medication deliveries for all its members with the largest pharmacies in the state.

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Priority Health expands home medication delivery for all members

(Grand Rapids, Mich. – Mar. 20, 2020) In response to the COVID-19 pandemic, Priority Health announced today expanded access to home medication deliveries for all its members. Members are now able to take advantage of free home delivery options offered by national retailer CVS, as well as their own local pharmacies that offer this service. 

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Priority Health expands free telehealth to all members in March and April in response to COVID-19 outbreak

(Grand Rapids, Mich. – Mar. 20, 2020) In response to the COVID-19 outbreak, Priority Health announced today that it will be expanding its existing $0 copay telehealth, also known as virtual care, to include all lines of business through April 30. This means that essentially all of the company's nearly one million members across Commercial, Individual, Medicaid and Medicare plans, will now have virtual access to medical professionals for non-emergency care, at no additional cost.

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Priority Health taking measures to support members and employees amid COVID-19 outbreak

(Grand Rapids, Mich. – Mar. 16, 2020) As the COVID-19 outbreak continues to spread across the United States, Priority Health is taking necessary steps to ensure the health and safety of both its members and employees. Through expanded coverage, increased member communication and employee social distancing, Priority Health is directly supporting Governor Gretchen Whitmer's efforts to mitigate the spread in Michigan.

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Priority Health brings Amazon shopping to commercial group and individual members

(Grand Rapids, Mich. – Mar. 2, 2020) Today, Michigan-based health insurer Priority Health announced that members who are part of a commercial group or individual health plan have a convenient way to order and pay for eligible items using health savings accounts (HSA) and flexible spending accounts (FSA) through its Amazon storefront. Priority Health is among the first health insurers in Michigan to collaborate with Amazon on an HSA and FSA-eligible storefront

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Priority Health first insurer in Michigan to support CenteringPregnancy® care model through provider-based incentives

(Grand Rapids, Mich. – Feb. 21, 2020) Priority Health is now officially piloting new incentives for providers who adopt the Centering Healthcare Institute’s (CHI) CenteringPregnancy® care model, making them the first insurer in the state to financially support this work. The CenteringPregnancy model of group prenatal care, which strongly aligns with Michigan’s Maternal Infant Health & Equity Improvement Plan priorities, is proven to positively impact health outcomes and reduce racial health disparities.

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Total Health Care and Priority Health announce completion of merger

(Detroit – Jan. 6, 2020) Priority Health, Michigan's second-largest health insurance plan, announced today that the company's merger with Total Health Care is now complete. Originally announced in summer 2019, the new partnership between two of Michigan's most-recognized health insurance brands will allow the companies to work together to provide improved care and access for current and future members of both plans.

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Priority Health’s Sun Smart campaign raises $10,000 for the American Cancer Society of Michigan

(Grand Rapids, Mich. – Dec. 10, 2019) Michigan-based health insurer Priority Health donated $10,000 to the American Cancer Society of Michigan as a result of its Sun Smart campaign, focused on helping Michiganders take action to prevent skin cancer.

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Priority Health’s Christopher Crook recognized as CHIME Certified Healthcare CIO

(Grand Rapids, Mich. – Dec. 5, 2019) Priority Health is pleased to announce that Christopher Crook, chief information officer for the company, recently earned certification as a CHIME Certified Healthcare CIO. Launched in 2008 by the College of Healthcare Information Management Executives (CHIME), the CHCIO program is the only certification designed exclusively for leaders in health information technology. 

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Priority Health Community Health Workers recognized by MiCHWA 

(Grand Rapids, Mich. – Nov. 14, 2019) Community Health Workers for Michigan-based health insurer, Priority Health, took home multiple awards and honors from the Michigan Community Health Worker Alliance (MiCHWA) 7th Annual Meeting in Lansing, Michigan.  

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Priority Health supports vulnerable populations with launch of new PriorityMedicare Dual Eligible Special Needs Plan

(Grand Rapids, Mich. - Nov. 6, 2019) Michigan-based Priority Health announced today the launch of their new Dual Eligible Special Needs Plan (D-SNP) that will go into effect on January 1, 2020. Priority Health will now be the only health plan to offer a D-SNP throughout the entire lower peninsula.

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Priority Health launches new app and member account to create simple, personalized experience

(Grand Rapids, Mich. – Oct. 17, 2019) Michigan-based health insurer, Priority Health, recently launched a new mobile app and online member account to offer members an easier way to access and manage their health insurance information. Members will be able to view their personalized information, find the doctors they need, keep track of spending and access tools to help save money on the cost of care.

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Priority Health to host Health Plan Innovation Roundtable event focused on addressing priority healthcare issues

(Grand Rapids, Mich. - Oct. 15, 2019) Michigan-based Priority Health has earned national recognition for its innovative approach to improving the health and lives of the people it serves. Today, the company announced that it will be hosting a cohort for an upcoming Health Plan Innovation Roundtable (HPIR) event taking place in Grand Rapids from October 23-24, 2019 at the Grand Rapids Chamber of Commerce.

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Priority Health honored with 2019 MAHP Pinnacle award

(Lansing, Mich. - Sept. 28, 2019) Priority Health’s Medicaid Care Management team was awarded with the Michigan Association of Health Plans (MAHP) 2019 Pinnacle Award in the Community Outreach category for their Medically Complex Children Information Sharing Events project.

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Priority Health 2019 physician Quality Awards announced

(Grand Rapids, Mich. - Sept. 10, 2019) Priority Health awarded Quality Awards to 235 physicians and physician offices for improving health care outcomes for patients throughout Michigan.

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AM Best Revises Issuer Credit Rating Outlook to Positive for Priority Health and Priority Health Choice, Inc.; Withdraws Credit Ratings of Priority Health Choice, Inc.

(Oldwick, N.J. - Aug. 13, 2019) AM Best has revised the outlook to positive from stable for the Long-Term Issuer Credit Rating (Long-Term ICR) and affirmed the Financial Strength Rating (FSR) of A (Excellent) and the Long-Term ICR of “a” of Priority Health and its subsidiary, Priority Health Choice, Inc.

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Priority Health supports local children’s fight against obesity, plans surprise running shoe donation 

(Grand Rapids, Mich. - Aug. 13, 2019) For the second consecutive year, Michigan-based health insurer Priority Health is helping fight childhood obesity by supporting FitKids360’s On the Move program and donating over 60 pairs of new athletic shoes to participating children. 

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Priority Health reduces individual insurance pricing for second straight year, offers exclusive benefits

(Grand Rapids, Mich. - June 14, 2019) Priority Health announced today that for the second straight year the company plans to reduce individual insurance premiums. Along with lower costs, the company is responding to consumer demand with new plans and benefits.

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Priority Health promotes skin cancer prevention through "Sun Smart" campaign

(Grand Rapids. Mich. - May 15, 2019) Michigan-based health insurer, Priority Health, launches its Sun Smart campaign today to education and encourage Michigan residents to make smart sun choices by providing sun protection solutions this summer.

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Opioid use plummets for Michigan's Priority Health population

(Grand Rapids, Mich. - Apr. 23, 2019) Michigan-based health insurer Priority Health recorded a dramatic decrease in opioid use among the company's membership across all business lines, a positive step forward in the ongoing opioid epidemic sweeping through the state and across the county.

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Priority Health's Christina Barrington recognized by Academy of Managed Care Pharmacy and AMCP Foundation 

(Grand Rapids, Mich. - Apr. 2, 2019) Christina Barrington, Pharm. D., Vice President of Pharmacy Programs at Priority Health, was recognized for her contributions to AMCP by the Academy of Managed Care Pharmacy and AMCP Foundation at the 2019 AMCP Managed Care & Specialty Pharmacy Annual Meeting in San Diego, California. 

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Priority Health Medicare website rated among best in nation for customer satisfaction

(Grand Rapids, Mich. - Mar. 22, 2019) Michigan-based health insurer Priority Health was recognized as having one of the best Medicare Advantage plan websites in the nation.

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