For the media
Priority Health and BVK take home “Best of Show” in Healthcare Advertising Awards
(Grand Rapids, Mich.—Jun. 7, 2021): Priority Health and BVK, its advertising agency of record, are pleased to announce their “Shifting Priorities” campaign earned six awards—including the prestigious Best of Show for an integrated campaign—in the 38th Annual Healthcare Advertising Awards.
Priority Health and Altruista Health team up to build electronic solution that eases preauthorization pain points(Grand Rapids, Mich. – Jun. 3, 2021) Altruista Health has announced today that Priority Health has gone live with the GuidingCare® Authorization Portal, a new tool that will save Michigan providers countless hours in seeking preauthorization on behalf of Priority Health members.
State of Michigan gives Priority Health top ratings in evaluation of Michigan Medicaid health plans
(Grand Rapids, Mich. – May 27, 2021) The Michigan Department of Health & Human Services (MDHHS) recently released quality ratings for Michigan Medicaid health plans, and Priority Health received the highest possible ranking of “above average” in each of the five evaluation categories.
Priority Health encouraging integrated behavioral health care with new provider-based incentives
(Grand Rapids, Mich. – May 24, 2021) Priority Health will now be offering incentives to health care providers who complete staff education related to the Behavioral Health Collaborative Care (BHCC) Model and implement plans for integrating the model into their practice.
Priority Health names Megan Schmidt new employer solutions division leader
(Grand Rapids, Mich. – May 11, 2021) Priority Health announced today that Megan Schmidt has been promoted to the position of senior vice president of employer solutions. In this role, Schmidt will lead the company's commercial insurance line of business that serves small and large companies across Michigan.
Priority Health allowing deductible transfers for individuals switching insurers during special enrollment period
(Grand Rapids, Mich. – May 7, 2021) In support of the Biden administration's efforts to provide affordable health coverage to more Americans during the special enrollment period, Priority Health is allowing individuals to carry over their current deductible amount to a new plan. This applies to both new and current members who enroll in a Priority Health plan during the special enrollment period, which runs through August 15, 2021.
Priority Health partnering with FeelSafe Wireless to connect Medicaid members with free cell phones
(Detroit, Mich. – May 5, 2021) Priority Health announced today that it is partnering with FeelSafe Wireless, a Michigan-based wireless company offering the Federal Government Benefit cell phone program Lifeline, to connect current Medicaid members and Total Health Care Medicaid members with free cell phones and free monthly service.
Priority Health connecting more members to critical social services through expansion of online program
(Grand Rapids, Mich. – Apr. 21, 2021) Priority Health, a nationally recognized nonprofit health plan, announced today that it has greatly expanded its free Priority Health Connect resource, an online platform designed to connect individuals in the community with free and reduced-cost programs and critical social services.
Total Health Care Foundation announces first round grant recipients with contributions totaling over $1 million(Detroit, Mich. – Mar. 8, 2021) Total Health Care USA and Priority Health announced today that the first round of grant recipients have been named by the Total Health Care Foundation.
Priority Health extends its partnerships with Southwest Michigan organizations to support families in need of diapers(Grand Rapids, Mich. – Mar. 2, 2021) Priority Health is continuing its support of the Battle Creek Family YMCA/Battle Creek Diaper Initiative and St. Luke's Diaper Bank in Kalamazoo. Through October 6, Priority Health will support local families in need of diapers, as 1 in 3 families in the U.S. struggle to provide enough diapers for their children.
Priority Health extends $0 cost sharing for COVID-19 treatment and vaccine for all members
(Grand Rapids, Mich. – Mar. 1, 2021) Priority Health announced today that it will continue to waive all copays, deductibles and coinsurance for medically necessary treatment of COVID-19 through September 30, 2021.
Priority Health helps ReLeaf Michigan plant hundreds of trees statewide
(Ann Arbor, Mich. – Feb. 16, 2021) Priority Health, Michigan's fastest growing health plan, is investing in the wellness of Michiganders with environmental regeneration through tree planting.
Shannon Wilson named Vice President of State Markets East at Priority Health(Detroit, Mich. – Feb. 3, 2021) Priority Health has announced that Shannon Wilson has been named the Vice President of State Markets East.
Priority Health and Affinia Health Network reach new agreement to expand access to care for Michiganders
(Grand Rapids, Mich. – Jan. 19, 2021) After a year-long pilot, Priority Health and Affinia Health Network have officially launched a new agreement that allows Priority Health members with Medicaid coverage to seek health care services with Affinia’s clinicians and providers that span across eight counties in West Michigan.
Priority Health launches new web presence focused on social determinants of health
(Grand Rapids, Mich. – Jan. 5, 2021) Priority Health, Michigan's fastest growing health plan, has launched a new web presence that focuses on social determinants of health (SDoH) and health inequities. The new landing page, available to the general public, is meant to serve as a central hub for all content related to Priority Health's efforts towards addressing SDoH.
Priority Health names new president
(Grand Rapids, Mich. – Dec. 16, 2020) Priority Health welcomes Praveen Thadani as the company’s new president, effective in early January. The announcement comes after a rigorous search process for a leader of the third-largest provider-sponsored health plan in the country—serving over a million members annually.
Priority Health announces $600,000 statewide partnership with National Fitness Campaign to build outdoor Fitness Courts® across Michigan
(Michigan – Dec. 8, 2020) Michigan-based health plan Priority Health and the National Fitness Campaign (NFC) have launched a statewide partnership to expand free access to high quality workouts by bringing outdoor Fitness Courts to communities across Michigan. This partnership was formed to fight obesity, improve quality of life and create equitable access to exercise for communities around the state.
Priority Health extends $0 cost sharing for COVID-19 treatment, commits to $0 cost sharing vaccine coverage for all members
(Grand Rapids, Mich. – Dec. 1, 2020) Priority Health announced today that it will continue to waive all copays, deductibles and coinsurance for medically necessary treatment of COVID-19 through March 31, 2021. This means that all of the company’s nearly one million members across fully funded1 Commercial, Individual, Medicaid and Medicare plans can get the treatment they need for COVID-19 with no out-of-pocket health insurance costs.
Priority Health to offer financial relief to large employer groups in response to COVID-19
(Grand Rapids, Mich. – Nov. 24, 2020) Priority Health announced today plans to provide financial support to all large, fully funded active employer groups amid the ongoing COVID-19 pandemic. In an effort to help employers navigate recent challenges, the company plans to offer premium credits to employer groups in their February 2021 invoices.
Priority Health expands partnership with MDLIVE to offer enhanced out-of-state behavioral health benefits
(Grand Rapids, Mich. – Nov. 19, 2020) Priority Health announced today that it has expanded its partnership with MDLIVE, the nation's largest telehealth network, to offer out-of-state behavioral health coverage to its Medicare and Individual market members beginning January 1, 2021.
Priority Health extending $0 cost share virtual care and telehealth services for employer groups into 2021
(Grand Rapids, Mich. – Nov. 13, 2020) Priority Health announced that it will continue to offer $0 cost share virtual care and telehealth services, including medical, behavioral health and substance use telemedicine, for nearly all fully funded HSA and non-HSA plans ahead of deductible, into 2021.
Priority Health sends COVID-19 kits to Medicare members
(Grand Rapids, Mich. – Nov. 12, 2020) In response to the increase in COVID-19 cases and hospitalizations across the state, Priority Health is mailing "Stay Well Kits" to its 170,000 Medicare members to help protect the most vulnerable population during the ongoing pandemic and flu season. The kits include Priority Health masks, reusable strip thermometers, a bandage dispenser and a deck of playing cards at no cost to the member.
Priority Health launches virtual-first coverage option with new MyPriority Telehealth PCP plans
(Grand Rapids, Mich. – Oct. 21, 2020) Priority Health announced today the launch of their new MyPriority Telehealth PCP plans that will go into effect on January 1, 2021. The new plans are designed for consumers who are seeking health coverage that is virtual-first and are comfortable with online interactions with providers. Priority Health is now the first insurer in Michigan to offer this type of virtual-first product.
Drug Take Back Day encourages community to dispose of unwanted medications
(Grand Rapids, Mich. - Oct. 20, 2020) Spectrum Health Healthier Communities, Priority Health and Families Against Narcotics Grand Rapids Chapter have teamed up once again to collect unused and unwanted prescription drugs from 10 a.m. to 2 p.m. Saturday, Oct. 24, at Spectrum Health Healthier Communities (Widdicomb Building), 665 Seward Ave. NW, and Spectrum Health Medical Group South Pavilion, 80 68th Street SE, both in Grand Rapids.
Total Health Care Foundation and Priority Health partner with the Children's Foundation to improve health outcomes for communities in Detroit
(Detroit, Mich. – Oct. 19, 2020) – Total Health Care and Priority Health announced today a new collaboration with The Children’s Foundation to improve the health and well-being of the Detroit community through the recently established Total Health Care Foundation.
Priority Health continues its support of Southwest Michigan organizations to provide diapers to families in need
(Grand Rapids, Mich. – Oct. 13, 2020) Priority Health is extending its support of the Battle Creek Family YMCA/Battle Creek Diaper Initiative and St. Luke’s Diaper Bank in Kalamazoo. Through December 30, Priority Health will support local families in need of diapers and help keep up with increased demand caused by the COVID-19 pandemic.
Priority Health first insurer in Michigan to offer provider-based incentives for tracking SDoH data
(Grand Rapids, Mich. – Oct. 6, 2020) Priority Health announced today its plans to pilot new incentives for providers who screen patients and submit information on Social Determinants of Health (SDoH), making them the first insurer in the state to financially support this type of data tracking.
Priority Health donates $5,000 to mental health nonprofit after mask up campaign
(Grand Rapids, Mich. – Sept. 10, 2020) Michigan-based health plan, Priority Health, joined the Detroit Regional Chamber’s efforts to promote mask wearing across the state to protect public health during COVID-19 by taking the #MaskUpMichigan pledge. Priority Health led a social media campaign in conjunction with a $5,000 donation to the National Alliance on Mental Illness of Michigan to support the increased demand in behavioral health needs due to COVID-19.
Priority Health 2020 physician Quality Awards announced
(Grand Rapids, Mich. – Sept. 9, 2020) This month, Priority Health awarded Quality Awards to 219 physicians and physician offices for improving health care outcomes for patients throughout Michigan. The Priority Health Quality Awards are given to physicians and physician offices that achieve the highest overall scores in preventive care and chronic disease measures through the Priority Health Primary Care Provider Incentive Program.
Smart Thinking: Priority Health grabs prestigious health care marketing awards for campaigns focused on smart choices
(Grand Rapids, Mich. – July 27, 2020) Priority Health earned national recognition for its All Smart Everything and Sun Smart brand campaigns dedicated to helping its members and Michiganders make smart decisions about their health and well-being.
Spectrum Health and Priority Health Announce Retirement of Joan Budden, Priority Health President & CEO
Priority Health provides all members free access to Livongo’s myStrength mental health and wellness app
(Grand Rapids, Mich. – July 8, 2020) With many stressors affecting peoples’ mental and physical health, Priority Health has partnered with Livongo Health, Inc. (Nasdaq: LVGO), the leading Applied Health Signals company empowering people with chronic conditions to live better and healthier lives, to offer its members free access to myStrength, a digital behavioral health solution with a breadth of evidenced-based activities to manage stress and bolster mental health and wellness.
Meet Brook: Priority Health provides members free access to personal mobile health companion
(Grand Rapids, Mich. – July 1, 2020) Priority Health is providing members free access to Brook, a personal mobile health companion that provides support in the areas of nutrition, sleep management, general health and COVID-19 information.
Priority Health offers $0 cost share treatment for COVID-19 and all virtual visits through end of year
(Grand Rapids, Mich. – June 29, 2020) Priority Health announced today that it will continue to waive all copays, deductibles and coinsurance for treatment and medically-necessary testing of COVID-19 as well as expand its $0 cost share virtual visits offer, including behavioral health visits, through December 31, 2020.
Priority Health donates thousands of diapers to support Southwest Michigan families in need
(Grand Rapids, Mich. – June 23, 2020) Today, Priority Health announced it will donate 100,000 diapers this summer partnering with the Battle Creek Family YMCA/Battle Creek Diaper Initiative and St. Luke’s Diaper Bank in Kalamazoo to support struggling families as economic fallout from COVID-19 continues to be felt in communities around the state.
Priority Health and Cigna form Strategic Alliance to make quality health care more affordable and accessible for Michigan employers and customers
(Grand Rapids, Mich. – June 22, 2020) Priority Health and Cigna (NYSE: CI) today announced they have formed a Strategic Alliance and will partner to make comprehensive health care coverage more affordable and accessible to Michigan employers, their employees and families.
Priority Health reduces individual coverage pricing for third straight year, offers exclusive benefits and new plan offerings
(Grand Rapids, Mich. – June 17, 2020) Priority Health announced today that for the third straight year the company plans to reduce individual coverage premiums. Priority Health submitted a variety of product options on the Affordable Care Act marketplace for approval by state regulators that would decrease individual plan premiums by an average of 0.1 percent.
Priority Health’s Joan Budden receives Women of Achievement and Courage Award
(Grand Rapids, Mich. – June 16, 2020) Joan Budden, President and CEO at Priority Health, was selected as a recipient of the 2020 Women of Achievement and Courage Award by Michigan Women Forward (MWF), an organization dedicated to mentoring and investing in women entrepreneurs across Michigan.
Priority Health and Papa connect older adults with college students to combat isolation, deliver essential services
(Grand Rapids, Mich. – June 9, 2020) As older adults across Michigan struggle with isolation and lack of access to resources during the COVID-19 crisis, Priority Health and Papa are enlisting college students to provide essential services and companionship to the most vulnerable population.
Priority Health to offer financial relief to members and employers in response to COVID-19
(Grand Rapids, Mich. – May 12, 2020) Priority Health announced plans to provide financial support to members and employers facing challenges amid the ongoing COVID-19 pandemic. Due to lowered utilization of health services, as well as efforts to keep administrative costs low, the company plans to offer premium credits and waive cost sharing for its most heavily impacted populations.
Predictive analytics drive personalized COVID-19 recommendations for Priority Health members
(Grand Rapids, Mich. – April 30, 2020) Through the use of predictive analytics, Priority Health is gaining insights into which members are most vulnerable to contract COVID-19. Based on this information, Priority Health delivers custom messaging to members and the company’s registered nurse care managers connect with high-risk members to engage them in personalized interventions which can help them stay safe in the current environment.
Priority Health provides free access to mental wellness tools in response to COVID-19
(Grand Rapids, Mich. – Apr. 16, 2020) Fear and anxiety related to COVID-19 is normal, but it’s important to work through those issues and resolve that stress to be able to maintain a healthy mind and body. To help empower people with resources specifically focused on the pandemic, Priority Health has partnered with digital health specialist Livongo to offer free access to its members to myStrength, a mental wellness tool with activities to manage stress and bolster mental health.
New option from Priority Health helps those losing employer health benefits avoid a gap in coverage, get credit for deductible balance
(Grand Rapids, Mich. – Apr. 14, 2020) Priority Health has created a unique, affordable new option to help those who have lost their employer-based health benefits due to COVID-19. By combining a short-term plan, to bridge any coverage gap, with a special enrollment in an individual ACA plan, consumers can safely move from their employer-sponsored coverage to a new plan without the risk of going uninsured during the ongoing outbreak. Priority Health is the only health coverage carrier in Michigan who can offer this unique combination that provides gap-free, same day coverage.
Priority Health waives all member cost sharing for the treatment of COVID-19
(Grand Rapids, Mich. – Apr. 9, 2020) Priority Health announced today that it will waive all copays, deductibles and coinsurance for the treatment of COVID-19 through June 30. This means that all of the company’s nearly one million members across Commercial, Individual, Medicaid and Medicare plans can get the testing and treatment they need for COVID-19 with no out-of-pocket health insurance costs
Priority Health supports employers and members amid COVID-19 crisis with launch of new virtual resources
(Grand Rapids, Mich. – Mar. 30, 2020) As the COVID-19 outbreak continues, Priority Health is now offering additional virtual resources to support members and employers. The company has added an Employer Decision Guide that outlines options for helping employees maintain health coverage, along with a new COVID-19 screening bot that helps the user determine their risk level and offers resources based on their individual result.
Priority Health further expands home medication delivery for all members through CVS, Meijer and Walgreens
(Grand Rapids, Mich. – Mar. 27, 2020) In response to the COVID-19 pandemic, Priority Health announced today further expanded access to home medication deliveries for all its members with the largest pharmacies in the state.
Priority Health expands home medication delivery for all members
(Grand Rapids, Mich. – Mar. 20, 2020) In response to the COVID-19 pandemic, Priority Health announced today expanded access to home medication deliveries for all its members. Members are now able to take advantage of free home delivery options offered by national retailer CVS, as well as their own local pharmacies that offer this service.
Priority Health expands free telehealth to all members in March and April in response to COVID-19 outbreak
(Grand Rapids, Mich. – Mar. 20, 2020) In response to the COVID-19 outbreak, Priority Health announced today that it will be expanding its existing $0 copay telehealth, also known as virtual care, to include all lines of business through April 30. This means that essentially all of the company's nearly one million members across Commercial, Individual, Medicaid and Medicare plans, will now have virtual access to medical professionals for non-emergency care, at no additional cost.
Priority Health taking measures to support members and employees amid COVID-19 outbreak
(Grand Rapids, Mich. – Mar. 16, 2020) As the COVID-19 outbreak continues to spread across the United States, Priority Health is taking necessary steps to ensure the health and safety of both its members and employees. Through expanded coverage, increased member communication and employee social distancing, Priority Health is directly supporting Governor Gretchen Whitmer's efforts to mitigate the spread in Michigan.
Priority Health brings Amazon shopping to commercial group and individual members
(Grand Rapids, Mich. – Mar. 2, 2020) Today, Michigan-based health insurer Priority Health announced that members who are part of a commercial group or individual health plan have a convenient way to order and pay for eligible items using health savings accounts (HSA) and flexible spending accounts (FSA) through its Amazon storefront. Priority Health is among the first health insurers in Michigan to collaborate with Amazon on an HSA and FSA-eligible storefront.
Priority Health first insurer in Michigan to support CenteringPregnancy® care model through provider-based incentives
(Grand Rapids, Mich. – Feb. 21, 2020) Priority Health is now officially piloting new incentives for providers who adopt the Centering Healthcare Institute’s (CHI) CenteringPregnancy® care model, making them the first insurer in the state to financially support this work. The CenteringPregnancy model of group prenatal care, which strongly aligns with Michigan’s Maternal Infant Health & Equity Improvement Plan priorities, is proven to positively impact health outcomes and reduce racial health disparities.
Total Health Care and Priority Health announce completion of merger
(Detroit – Jan. 6, 2020) Priority Health, Michigan's second-largest health insurance plan, announced today that the company's merger with Total Health Care is now complete. Originally announced in summer 2019, the new partnership between two of Michigan's most-recognized health insurance brands will allow the companies to work together to provide improved care and access for current and future members of both plans.
Priority Health’s Sun Smart campaign raises $10,000 for the American Cancer Society of Michigan
(Grand Rapids, Mich. – Dec. 10, 2019) Michigan-based health insurer Priority Health donated $10,000 to the American Cancer Society of Michigan as a result of its Sun Smart campaign, focused on helping Michiganders take action to prevent skin cancer.
Priority Health’s Christopher Crook recognized as CHIME Certified Healthcare CIO
(Grand Rapids, Mich. – Dec. 5, 2019) Priority Health is pleased to announce that Christopher Crook, chief information officer for the company, recently earned certification as a CHIME Certified Healthcare CIO. Launched in 2008 by the College of Healthcare Information Management Executives (CHIME), the CHCIO program is the only certification designed exclusively for leaders in health information technology.
Priority Health Community Health Workers recognized by MiCHWA
(Grand Rapids, Mich. – Nov. 14, 2019) Community Health Workers for Michigan-based health insurer, Priority Health, took home multiple awards and honors from the Michigan Community Health Worker Alliance (MiCHWA) 7th Annual Meeting in Lansing, Michigan.
Priority Health supports vulnerable populations with launch of new PriorityMedicare Dual Eligible Special Needs Plan
(Grand Rapids, Mich. - Nov. 6, 2019) Michigan-based Priority Health announced today the launch of their new Dual Eligible Special Needs Plan (D-SNP) that will go into effect on January 1, 2020. Priority Health will now be the only health plan to offer a D-SNP throughout the entire lower peninsula.
Priority Health launches new app and member account to create simple, personalized experience
(Grand Rapids, Mich. – Oct. 17, 2019) Michigan-based health insurer, Priority Health, recently launched a new mobile app and online member account to offer members an easier way to access and manage their health insurance information. Members will be able to view their personalized information, find the doctors they need, keep track of spending and access tools to help save money on the cost of care.
Priority Health to host Health Plan Innovation Roundtable event focused on addressing priority healthcare issues
(Grand Rapids, Mich. - Oct. 15, 2019) Michigan-based Priority Health has earned national recognition for its innovative approach to improving the health and lives of the people it serves. Today, the company announced that it will be hosting a cohort for an upcoming Health Plan Innovation Roundtable (HPIR) event taking place in Grand Rapids from October 23-24, 2019 at the Grand Rapids Chamber of Commerce.
Priority Health honored with 2019 MAHP Pinnacle award
(Lansing, Mich. - Sept. 28, 2019) Priority Health’s Medicaid Care Management team was awarded with the Michigan Association of Health Plans (MAHP) 2019 Pinnacle Award in the Community Outreach category for their Medically Complex Children Information Sharing Events project.
Priority Health 2019 physician Quality Awards announced
(Grand Rapids, Mich. - Sept. 10, 2019) Priority Health awarded Quality Awards to 235 physicians and physician offices for improving health care outcomes for patients throughout Michigan.
AM Best Revises Issuer Credit Rating Outlook to Positive for Priority Health and Priority Health Choice, Inc.; Withdraws Credit Ratings of Priority Health Choice, Inc.
(Oldwick, N.J. - Aug. 13, 2019) AM Best has revised the outlook to positive from stable for the Long-Term Issuer Credit Rating (Long-Term ICR) and affirmed the Financial Strength Rating (FSR) of A (Excellent) and the Long-Term ICR of “a” of Priority Health and its subsidiary, Priority Health Choice, Inc.
Priority Health supports local children’s fight against obesity, plans surprise running shoe donation
(Grand Rapids, Mich. - Aug. 13, 2019) For the second consecutive year, Michigan-based health insurer Priority Health is helping fight childhood obesity by supporting FitKids360’s On the Move program and donating over 60 pairs of new athletic shoes to participating children.
Priority Health reduces individual insurance pricing for second straight year, offers exclusive benefits
(Grand Rapids, Mich. - June 14, 2019) Priority Health announced today that for the second straight year the company plans to reduce individual insurance premiums. Along with lower costs, the company is responding to consumer demand with new plans and benefits.
Priority Health promotes skin cancer prevention through "Sun Smart" campaign
(Grand Rapids. Mich. - May 15, 2019) Michigan-based health insurer, Priority Health, launches its Sun Smart campaign today to education and encourage Michigan residents to make smart sun choices by providing sun protection solutions this summer.
Opioid use plummets for Michigan's Priority Health population
(Grand Rapids, Mich. - Apr. 23, 2019) Michigan-based health insurer Priority Health recorded a dramatic decrease in opioid use among the company's membership across all business lines, a positive step forward in the ongoing opioid epidemic sweeping through the state and across the county.
Priority Health's Christina Barrington recognized by Academy of Managed Care Pharmacy and AMCP Foundation
(Grand Rapids, Mich. - Apr. 2, 2019) Christina Barrington, Pharm. D., Vice President of Pharmacy Programs at Priority Health, was recognized for her contributions to AMCP by the Academy of Managed Care Pharmacy and AMCP Foundation at the 2019 AMCP Managed Care & Specialty Pharmacy Annual Meeting in San Diego, California.
Priority Health Medicare website rated among best in nation for customer satisfaction
(Grand Rapids, Mich. - Mar. 22, 2019) Michigan-based health insurer Priority Health was recognized as having one of the best Medicare Advantage plan websites in the nation.
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