Fifth Third River Bank Run announces the Priority Health Corporate Challenge

Companies will compete to show commitment to employee health and wellness

(GRAND RAPIDS, Mich. – March 9, 2016) – Fifth Third River Bank Run officials announced today the launch of the Priority Health Corporate Challenge, a competition designed to generate additional race excitement among local businesses and their employees, and help West Michigan businesses engage their employees in their health through participation in one of the area's premier running events.

"Over the years we've heard from a variety of businesses looking for ways to encourage healthy lifestyles among employees, so we began to explore the idea of a friendly competition on the corporate level," said John Zimmerman, Fifth Third River Bank Run race director. "We saw Priority Health as an ideal partner, since its mission is to support companies in their effort to improve the health of their employees."

Participating companies will compete within one of three categories based on company size: small (1-25 employees), medium (26-100 employees) and large (101+ employees). The corporate team in each category to have the highest level of participation – the percentage of employee participants based on the total amount of employees at the organization – will be awarded the Priority Health Corporate Challenge trophy at Calder Plaza on race day.

"Improving the health and lives of our communities is at the heart of the work we do here at Priority Health," said Gene Cronin, vice president, corporate marketing & communications for Priority Health. "By creating this partnership with one of the region’s premier running events, we can further our support of local businesses to inspire their workforce to embrace healthy living."

How it works: To participate, organizations should identify a team captain and sign up at The team captain will receive a launch kit with key information such as employee communications, activation and training tips and a unique link to share with employees. Employees may sign up for any Fifth Third River Bank Run event, including the 5K walk, 5K run, 10K and 25K at a discounted rate. Additionally, Corporate Challenge participants will receive a number of race-day perks, including access to the VIP area, free swag and wellness resources.

For more information contact Scott Stenstrom at 616-653-5403 or


About Fifth Third Bank: Fifth Third Bancorp is a diversified financial services company headquartered in Cincinnati, Ohio. The Company has $142 billion in assets and operates 1,295 full-service Banking Centers, including 99 Bank Mart® locations, most open seven days a week, inside select grocery stores and 2,650 ATMs in Ohio, Kentucky, Indiana, Michigan, Illinois, Florida, Tennessee, West Virginia, Pennsylvania, Missouri, Georgia and North Carolina. Fifth Third operates four main businesses: Commercial Banking, Branch Banking, Consumer Lending, and Investment Advisors. Fifth Third is among the largest money managers in the Midwest and, as of September 30, 2015, had $297 billion in assets under care, of which it managed $25 billion for individuals, corporations and not-for-profit organizations. Investor information and press releases can be viewed at Fifth Third's common stock is traded on the NASDAQ® Global Select Market under the symbol "FITB." Fifth Third Bank was established in 1858. Member FDIC.

About Priority Health:

Priority Health is an award-winning, Michigan-based non-profit health plan nationally recognized for improving the health and lives of the people it serves. It continues to lead the industry in engaging members in their health, delivering effective health and disease management programs and working with physicians to improve health care outcomes and performance. Priority Health is one of only 20 health plans nationwide offering wellness programs accredited by the National Committee for Quality Assurance, an organization which also rated it among the best health plans in the nation. The State of Michigan named the Priority Health HMO the benchmark plan for all individual and group HMO plans to model.

Priority Health offers a broad portfolio of health benefit options for employer groups and individuals, including Medicare and Medicaid plans. Its network of health care providers features 95 percent of practicing physicians available in Michigan and more than 900,000 health care providers nationwide.