Our Medicaid Maternal Incentive Program rewards members for getting prenatal care 

Our new Medicaid Maternal Incentive Program works to decrease pregnancy-related birth complications by incentivizing regular prenatal and postpartum care. Medicaid members can earn the following rewards for completing select services:

• A $20 gift card for notifying us of their pregnancy within the first trimester
• A $50 gift card for completing a minimum of 4 visits with a doula*
  *This incentive will replace the $30 prenatal visit incentive to be more inclusive of alternative maternal support options
• A $50 gift card for completing a visit with a provider between 7 and 84 days after delivery

Connecting members with resources to support them through pregnancy and postpartum

In addition to incentives, we'll reach out to Priority Health Medicaid members who submit a notification of pregnancy to connect them with the following programs and resources:

• PriorityMOM: Comprehensive support for moms throughout their pregnancies 
• PriorityBABY: Support for infants up to two years of age and their caregivers
• Doula care: Emotional, physical and educational support for pregnant mothers
• Maternal and Infant Health Program (MIHP): Ongoing health assessments and guidance throughout pregnancy
• Women, Infants, and Children (WIC): Free and healthy foods, personalized nutritional assistance, breastfeeding support and more
• Care Management: Advocacy, care coordination, guidance and customized care plans specific to a member’s needs

For more information on our Medicaid Maternal Incentive Program, visit our member information page.