Priority Health announces new marketing leadership

(Grand Rapids, Mich. - June 13, 2017) Priority Health, one of Michigan's largest health plans, announced today that Krischa Winright has been named Chief Marketing and Digital Officer. Winright previously held a dual role as Chief Information Officer at Priority Health & Senior Vice President, Information Services (IS) at Spectrum Health. In her new position, she will have the same responsibilities of overseeing IS for Priority Health and IS digital development for Spectrum Health, with the addition of marketing for Priority Health and an overall focus on the customer experience.

"Krischa brings outstanding leadership and a passion for the consumer experience that is clearly visible in the innovative development of the technology platforms and tools our members use every day," said Joan Budden, President and CEO of Priority Health. "I believe this approach will lead to healthier outcomes, supporting our mission to improve the health and lives of our members."

Winright has been on the Priority Health leadership team since 1999. She was responsible for the development and implementation of tools from MyHealth and Cost Estimator, to agent quoting and enrollment tools, to e-commerce platforms. As marketing increasingly becomes a digital experience, this dual role allows Priority Health to more closely align these functions.

"I’m honored to be part of an organization that differentiates itself by continuously placing our members at the forefront, from the cost of care to the digital experience," said Krischa Winright, chief marketing and digital officer at Priority Health. "My expanded role offers the opportunity to further propel this focus, combining two worlds - marketing and information services - allowing us to continue to transform how we interact with our members."

Winright’s areas of expertise, on which she's a nationally renowned speaker, include: information technology and business applications, strategic and operational planning, leadership development, business intelligence, real-time analytics, web and mobile development, digital business and innovation models. She has a Bachelor of Science in mathematics and computer science from Calvin College. Krischa is also a graduate from the Executive Institute Leadership Program at the Ross School of Business at the University of Michigan.

About Priority Health:

Priority Health is an award-winning, Michigan-based non-profit health plan nationally recognized for improving the health and lives of the people it serves. It continues to lead the industry in engaging members in their health, delivering effective health and disease management programs and working with physicians to improve health care outcomes and performance. Priority Health is one of only 20 health plans nationwide offering wellness programs accredited by the National Committee for Quality Assurance, an organization which also rated it among the best health plans in the nation. The State of Michigan named the Priority Health HMO the benchmark plan for all individual and group HMO plans to model.

Priority Health offers a broad portfolio of health benefit options for employer groups and individuals, including Medicare and Medicaid plans. Its network of health care providers features 95 percent of practicing physicians available in Michigan and more than 900,000 health care providers nationwide.