Priority Health launches new Small Group product, PriorityAllowance™  

(Grand Rapids, Mich. – Sept. 24, 2021) Priority Health, a nationally recognized nonprofit health plan, announced today the launch of PriorityAllowance™. This new product is designed for employers who want to empower their employees to better manage their health. PriorityAllowance offers an upfront allowance to cover commonly used services such as PCP and specialist visits, labs, virtual care services, urgent care and retail health. PriorityAllowance will be available to small groups effective January 1, 2022.

PriorityAllowance is ideal for employers who want to lower health care premiums, provide more value to attract and retain employees or remove upfront cost barriers for routine care. Like an HRA, PriorityAllowance offers an annual dollar “allowance" that employees can use towards their health care services. With PriorityAllowance, the annual funds can be used on copays for limited in-network health care services (both in and out of state). Rather than the employer funding the account as with an HRA, the allowance is funded by Priority Health.

The allowance balances can be tracked in the member’s online account. Each dependent listed on an employee’s insurance will receive their own allowance.

"Priority Health continually looks at ways to help our members get access to care. By providing an upfront allowance for routine services, we remove cost barriers for members seeking care," said Megan Schmidt, Senior Vice President of Employer Solutions at Priority Health. "PriorityAllowance is yet another way we can demonstrate our commitment to making our member's health a priority."

About Priority Health:

With over 30 years in business, Priority Health is the second largest health plan in Michigan, offering an extensive portfolio of health benefits options for employer groups and individuals, including Medicare and Medicaid plans. Serving more than 1.3 million members each year and offering a broad network of primary care physicians in Michigan, Priority Health continues to be recognized as a leader for quality, customer service, transparency and product innovation. Learn more about affordable, quality health coverage options from Priority Health.