Priority Health launches incentive program to encourage healthy living, lower employee costs

(GRAND RAPIDS, Mich. – August 21, 2023) Priority Health has launched a program that lowers costs and incentivizes members who prioritize their health. It joins a group of incentive options available for large-group employers that purchase PriorityWell, a digital health and wellness solution that launched in 2022.

PriorityWell guides members and provides recommendations for programs that are relevant to their individual health needs. Members choose goal-related programs, including daily interactive content, healthy habits tracking and more. About 80 individual and group activity challenges are also featured that focus on exercise, healthy eating and managing stress. As members track their activity, they earn incentives.

The latest incentive program – PriorityWell Choice Benefits – offers members lower out-of-pocket expenses when they complete activities based on interests and goals. Activities and points are tracked on the Priority Health Wellbeing Hub, a digital platform managed by Virgin Pulse, the leading global digital-first health, well-being and navigation company. Members may also earn Pulse Cash, which can be redeemed for gift cards to retailers and restaurants, exchanged for fitness accessories or turned into a charitable donation.

A 2022 study by the U.S. Chamber of Commerce found employers that made greater investments in health plans with wellness programs tended to result in high ROI at nearly 50%. An earlier study found 87% of employees consider health and wellness packages when choosing an employer.

Wellness programs are a win-win for both employers and employees, said Alicia Coronas, vice president of Employer Solutions Product and Marketing at Priority Health.

“Employees place high value on quality health plans that offer wellness support – so much so that it can be a driver for recruitment and retention,” said Coronas. “At Priority Health, we understand that employees who feel good and see that their well-being is important to their employers are more productive and engaged. PriorityWell Choice Benefits is a great example of our commitment to providing employers with convenient and accessible options for their employees to holistically focus on their health.”

PriorityWell Choice Benefits is available as an offering for self-funded and fully funded employer groups. The PriorityWell solution includes a range of additional incentive options employers can choose from.

Learn more about PriorityWell

About Virgin Pulse:

Virgin Pulse is the leading digital-first health, wellbeing, and navigation company that empowers organizations across the globe to activate populations, improve health outcomes, and reduce spend in an era of accelerating cost and complexity. Virgin Pulse’s Homebase for Health® connects data, people, and technology to deliver high tech, human touch experiences that engage and reward individual journeys. Virgin Pulse impacts over 100 million people across 190 countries by helping Fortune 500, national health plans, and many other organizations change lives—and businesses—for good. For more tips and insights, connect with us on Twitter or LinkedIn.

About Priority Health:

With over 30 years in business, Priority Health is the second largest health plan in Michigan, offering an extensive portfolio of health benefits options for employer groups and individuals, including Medicare and Medicaid plans. Serving more than 1.3 million members each year and offering a broad network of primary care physicians in Michigan, Priority Health continues to be recognized as a leader for quality, customer service, transparency and product innovation. Learn more about affordable, quality health coverage options from Priority Health