Priority Health for Good on the Road kicks off with $50,000 donation to Changing the Course Fund by the Rocket Mortgage Classic

(Detroit, Mich. – July 14, 2021) Priority Health officially kicked off Priority Health for Good on the Road, with its first stop at the Rocket Mortgage Classic in Detroit where Priority Health presented a donation of $50,000 to the Changing the Course Fund.

The donation was made through the "Faces of AREA 313 Presented by Priority Health" program, which matched fan donations up to $50,000. The program enabled companies and community members to pledge $313 or more for their face, that of a fellow fan, first responder, frontline worker or loved one lost from the COVID-19 pandemic to be prominently displayed on an electronic videoboard or along the hospitality structures along holes 14, 15, 16, aka, AREA 313.

"We are thrilled to be kicking off Priority Health for Good on the Road and are proud to be doing so with the Rocket Mortgage Classic and the City of Detroit to support the Changing the Course initiative to help eliminate the digital divide in the city," said Praveen Thadani, President of Priority Health. "The inability to access the internet has been identified as a "super determinant" of health and can have a significant, long-lasting impact on people's wellbeing. Changing the Course and Connect 313 are helping shine a light on this critical issue that often impacts our most vulnerable citizens."

Detroit currently ranks as the least connected big city in America, and more than 30% of Detroit homes are without broadband internet access. Priority Health is committed to taking the steps to improve health equity across Michigan by addressing factors including social determinants of health such as lack of technology, digital access, digital literacy and educational training.

The donation to Changing the Course is just another example of Priority Health's commitment to addressing health equity with other recent efforts including:

  • A recent partnership with Feelsafe Wireless to provide free smart phones and monthly service with those in need
  • Continuing to work closely with physician partners on the front lines across the state, to identify and support those facing connectivity and other barriers and becoming the first health plan in the state to incentivize physicians to support this work.
  • Launching a first-of-its-kind "full lifecycle" social determinants of health (SDoH) initiative to help connect people with critical resources to address their needs.

This was the first of five donations along the Priority Health for Good on the Road tour, which will travel throughout Michigan this summer including stops in Traverse City, Grand Rapids and Marysville donating more than $75,000. Each stop will include a donation to Michigan non-profit who are also working to improve the health of the neighbors in their communities. Priority Health has partnered with MLive and host Eric Hultgren to capture and share the empowering moments along the entire campaign.

For more information on Priority Health's donation to Connect 313, partnership with the Rocket Mortgage Classic and the City of Detroit or about AREA 313 at the tournament, please visit PGATour.com.

About Priority Health:

With over 30 years in business, Priority Health is the second largest health plan in Michigan, offering a broad portfolio of health benefits options for employer groups and individuals, including Medicare and Medicaid plans. Serving more than a million members each year and offering a broad network of primary care physicians in Michigan, Priority Health continues to be recognized as a leader for quality, customer service, transparency and product innovation. Learn more about affordable, quality health coverage options from Priority Health.