Priority Health addresses diabetes through new product, aimed to engage employees

(Grand Rapids, Mich. - Nov. 30, 2016) The American Diabetes Association estimates that the United States spends more than $245 billion1 a year on diabetes, including the medical costs for treatment as well as losses attributed to workforce productivity.

Priority Health is working with local employers to assist in managing the health of their workforce, while controlling health care costs. The result is PriorityCares: Diabetes prevention and management (DPM), a product aimed to help employers improve the health of employees diagnosed with prediabetes or diabetes.

"On average, those with diabetes experience 2.3 times more in medical costs than those employees without diabetes1," said Marti Lolli, senior vice president, commercial markets for Priority Health. "We're focusing on a three pronged approach with PriorityCares: incentives, personalized nurse support and technology. We're confident this product will support employers in their effort to improve the health of their workforce while tackling the health care costs impacting their bottom-line."

The DPM product is participation and outcomes based, providing financial rewards of up to $320, to those who are engaged in their personal health care plan. Once enrolled, the Priority Health care management team works with the member and their doctor to develop a personalized plan, and connects members to community-based resources, including certified diabetes education programs. Members have the opportunity to earn money by completing an annual online assessment, maintaining healthy weight and blood pressure, being active and visiting their doctor.

Additionally, Priority Health members* receive access to the nationally acclaimed, Diabetes Prevention Program (DPP). Priority Health is the only health plan in the state to offer this complementary course as a preventive benefit. This program is proven to reduce the risk of developing type 2 diabetes by nearly 60 percent.

About Priority Health:

With over 30 years in business, Priority Health is the second largest health plan in Michigan offering a broad portfolio of health benefits options for employer groups and individuals, including Medicare and Medicaid plans. Serving 826,000 members, 1,200 employees and participating with 97 percent of Michigan doctors and hospitals, Priority Health continues to be recognized as a leader for quality, customer service, transparency and product innovation. Priority Health is the smart choice for people seeking affordable, quality health insurance. 

1 American Diabetes Association
* including group employer, MyPriority and Medicare members