New year, new approach to health care: MyPriority Holistic gives health insurance shoppers options

(Grand Rapids, Mich. – Jan. 8, 2016) Priority Health is the first health plan in Michigan to offer holistic care and traditional coverage all in one plan – an excellent option for those currently using or looking to explore acupuncture or massage services in the new year.

Priority Health's MyPriority® Holistic, through a partnership with American Specialty Health Networks (ASH), provides coverage for acupuncture to treat a medical condition and medical massage services in addition to a traditional care plan as well as free virtual visit care and cash rewards for staying active. 

"This product supports the growing number of people who are turning to holistic care to support their health alongside traditional medicine," said Marti Lolli, senior director of product development for Priority Health. "Creating access to this type of care furthers our work to help improve the health and lives of the people we serve."

According to the National Center for Complementary and Integrative Health, nearly 38 percent of adults and 12 percent of children are using some form of holistic medicine in the United States.

MyPriority Holistic is a plan, offered on and off the Health Insurance Marketplace ( for people who buy their own health insurance, which provides members with immediate access to medically-necessary acupuncture and massage services using ASH's network of specialty service providers. Members are eligible for up to 20 visits a year at an approved ASH facility with a $30 copayment. 

Priority Health members will also have access to an ExerciseRewards program. Members can earn up to $120 annually based on their level of activity, as well as discounts at fitness facilities. 

"Holistic services are a key part of preventive care," Lolli said. "Prevention heads off bigger, and often more costly, medical issues later on. By providing these services we are fulfilling our commitment to offer our members innovative services to help them be their healthiest."

Learn more about the MyPriority Holistic options.

About Priority Health:

Priority Health is an award-winning, Michigan-based non-profit health plan nationally recognized for improving the health and lives of the people it serves. It continues to lead the industry in engaging members in their health, delivering effective health and disease management programs and working with physicians to improve health care outcomes and performance. Priority Health is one of only 20 health plans nationwide offering wellness programs accredited by the National Committee for Quality Assurance, an organization which also rated it among the best health plans in the nation. The State of Michigan named the Priority Health HMO the benchmark plan for all individual and group HMO plans to model.

Priority Health offers a broad portfolio of health benefit options for employer groups and individuals, including Medicare and Medicaid plans. Its network of health care providers features 95 percent of practicing physicians available in Michigan and more than 900,000 health care providers nationwide.