Successful companies use creative approaches to their health care offerings and benefits packages to attract and retain employees.
According to Mercer, the average employee turnover rate in the U.S. is 13% or higher in 2024-2025. These rates are more pronounced—and more significant—among larger employers. This, coupled with the lack of qualified applicants in the talent pool, is putting increased pressure on larger firms to increase their total compensation and benefit packages. With Gen Z employees entering the workforce and baby boomers making their way to retirement With Gen Z now making up a significant share of the workforce and Gen Alpha entering soon, it’s important for employers to consider benefit packages that will not just suffice, but entice their full generational population.
When you begin constructing your health benefits package for the coming year, consider including these value-add options:
It’s all about flexibility.
Gen Z values choice. They want benefits that reflect their individuality, not a one-size-fits-all approach. Employers are responding by offering tiered health plan options, mental health resources, and innovative digital care solutions that make access easier and more personalized. From virtual visits to specialized programs like digestive health support and mental health care, these options empower employees to manage their health on their terms.
So, not only does personalized, tech-enabled care show your employee their well-being matters, but it also could affect your bottom line in the long run.
Health care consumerism is a must.
Your employees are likely becoming more price conscious, seeking ways to spend their health care dollars wisely. Just as they would with any other major purchase, they want the ability to shop for X-rays, surgeries and lab tests. And rightly so. The price for the same test or procedure could double or triple depending on where it’s done.
The digital age is simplifying the experience.
Smart phones have changed the way employees track their claims and the way health care is delivered. Things as common as the standard ID card are becoming irrelevant as electronic versions are taking over. Digital ID careds, mobile apps for claims tracking, and cost-comparison tools make managing healch care simple and stress-free. When employees can access everything they need from their phone, it creates a seameless expereince than Gen Z expects.
Your best bet for attracting and retaining top talent is to help enrich your employees lives, through flexibility, cost savings and tech-enabled convenience in your health care benefits package offerings.