Priority Health: Living out our mission supporting families through North Kent Connect

A small act of support can make a lasting difference.

That was the spirit behind this year's Priority Health for Good Giving Week, when Priority Health team members donated diapers and mother-baby bags, made financial contributions and volunteered time to support families served by North Kent Connect.

Based in northern Kent County, North Kent Connect helps individuals and families meet immediate needs while building a path toward long-term stability. From food assistance and case management to mentoring programs and family resources, the organization works alongside community members as they navigate challenges and pursue goals.

Helping new families with some basics

For families with young children, access to basic necessities can make a meaningful difference. Along with groceries and household essentials, North Kent Connect provides diapers and other resources that help ease financial pressures on parents and caregivers.

The organization also offers its Step2 Mentoring Program, which pairs participants with case managers who provide personalized support as they work toward greater independence.

One local single mother enrolled in the program and partnered closely with a case manager while pursuing her childcare license. Through dedication and guidance, she successfully earned her license, creating new opportunities for financial stability and a brighter future for herself and her son.

The diapers and mother-baby bags, which include basic new-parent necessities – such as baby wipes, ice packs, first aid kits and even a printed copy of our children’s book, Frida’s Fireworks – donated through Giving Week help meet immediate needs for families while also connecting parents with valuable resources, education and support. Together, these contributions help reduce stress for new parents and strengthen the foundation for healthier outcomes.

a mother baby bag sits on a table next to a display card showing its contents

Meeting families where they are, and where resources sometimes aren’t

Families in rural communities often face unique barriers. Limited transportation options, fewer nearby services and longer travel distances can make it harder to access healthcare, childcare, employment opportunities and other everyday necessities.

North Kent Connect helps bridge those gaps by bringing multiple resources together in one location, making support more accessible for the families who need it most.

"North Kent Connect is unique because we house multiple local resources under one roof. This alleviates the burden families face of having to travel large distances within a rural community to access the support they need," says North Kent Connect client services manager, Maddie Storm.

Supporting local organizations reflects Priority Health's broader commitment to improving health and well-being across Michigan. Through community partnerships, maternal and infant health initiatives, wellness programs and team member volunteerism, Priority Health works to make support more accessible and help communities thrive.

Members of Priority Health and North Kent Connect standing in front of diapers and baby bags

Making support more accessible

When families have access to the tools, resources and encouragement they need, healthier futures become possible. By working alongside community partners, Priority Health continues to help connect people to care, reduce barriers and create opportunities for individuals and families to flourish.

At Priority Health, we believe everyone deserves the opportunity to live a healthy life. Together with organizations like North Kent Connect, we're helping improve health, instill humanity and inspire hope across the communities we serve. Learn more about our commitment to strengthening communities