Priority Health launches new digestive health solution in partnership with Ayble Health

Partnership to address rise of GI disorders

(GRAND RAPIDS, Mich. — May 7, 2025) Priority Health, a nationally recognized nonprofit health plan serving more than 1.3 million members, has partnered with Ayble Health to introduce a new digestive health solution that aims to address the rising prevalence of gastrointestinal (GI) disorders – a health condition that affects nearly 40% of Americans.

The new partnership with Ayble Health, a leader in personalized digestive health, gives Priority Health commercial members access to a best-in-class virtual GI clinic. The comprehensive solution offers whole-person support, unlimited access to a multidisciplinary care team and specialized tools to help members get the support they need to manage their symptoms.

"Our members' well-being is central to everything we do, and this exciting partnership with Ayble Health is a testament to our commitment to their health journey," said Alicia Coronas, vice president of employer solutions product and marketing at Priority Health. "This solution seeks to not only address physical symptoms, but also the emotional, psychological and social aspects of health. Through innovative programs like this, we are expanding access of care for our members and empowering them with the tools they need to thrive.”

The solution will guide members to better gut health through a combination of advanced nutrition support, stress management techniques, multidisciplinary care and specialized AI-enabled technology. Key elements of the program include:

  • Multidisciplinary care teams consisting of providers, dietitians, psychologists, coaches and clinical pharmacists
  • Transparent, proactive coordination between Ayble’s care team and the member’s provider
  • Personalized nutrition plans to identify and remove trigger foods, including grocery finding technology
  • Behavioral health support, including guided audio sessions, cognitive behavioral therapy techniques, mindfulness, meditation and breathing exercises
  • The widest suite of AI-enabled on-demand educational, skill building, and support content

“As a 12-year IBD patient, I built Ayble Health to be the support I wished had existed when I was first diagnosed,” said Sam Jactel, CEO and founder of Ayble Health. “At Ayble, our mission is to deliver life-changing multidisciplinary digestive health care that’s not only extremely effective, but also widely accessible and affordable. We’re proud to partner with Priority Health, one of the country’s most forward-thinking health plans, to expand access to personalized, evidence-based digestive care for the members who need it most.”

Starting June 1, the digestive health solution will be available as a standard benefit for Priority Health members who have a MyPriority HMO or employer health plan.

About Priority Health:

Our members are at the heart of everything we do. With more than 30 years in business, Priority Health is the second-largest health plan in Michigan and the third-largest provider-sponsored health plan in the nation, offering an extensive portfolio of health benefits options for employer groups and individuals, including Medicare and Medicaid plans. Serving more than 1.3 million members each year in Michigan, Indiana and Ohio, Priority Health offers a broad network of primary care physicians. Priority Health continues to be recognized as a leader for quality, customer service, transparency and product innovation. Learn more about affordable, quality health coverage options from Priority Health.

About Ayble Health

Ayble Health is a virtual care platform empowering patients with chronic GI conditions to improve their symptoms and live fuller lives. Ayble’s award-winning virtual digestive health clinic includes unlimited access to a GI-specialized multidisciplinary care team, a suite of AI-powered nutrition and psychology programs, and curated wellness tools to drive sustainable symptom improvement for patients across the entire acuity spectrum. Ayble combines the world's largest GI behavioral health database with its proprietary machine-learning algorithms to build personalized, predictive care plans for every patient. And it works—based on peer-reviewed studies, 94% of individuals who use Ayble experience significant symptom reduction. The platform is built on 20 years of research, including publications in Gastroenterology, Inflammatory Bowel Diseases, and Clinical & Translational Gastroenterology. Ayble is accredited by the American Nutrition Association and the Validation Institute. Patients can find Ayble through their physician partners, employers, or insurers. Visit www.ayblehealth.com to learn more.

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