MyPriority Individual & family health plans

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Health care that gives you the most value for what you value most.

Health coverage is one of the most important decisions for yourself and your family. When you enroll in a MyPriority® health plan, you get coverage that supports your physical, mental and financial health. 

MyPriority members have access to a large network of high-quality primary care providers across Michigan. Plus, you’ll never need a referral to see an in-network specialist – meaning you can get the care you need when you need it.

From $0 preventive care to chronic condition management before you meet your annual deductible, it's coverage that helps you strike the right balance between saving money and staying healthy.

middle age couple drinking coffee in woods

What does "value" mean when you have a MyPriority plan?

You get the care you need

  • Chronic condition management with low-cost benefits before your deductible is met
  • Teladoc Health Mental Health for on-demand mental health support

Know costs upfront and save

  • Cost Estimator tool helps you know procedure or prescription costs, allowing you to plan ahead
  • PriceMyMeds ensures you automatically get prescription discounts added

Your time is important

  • No referral is needed to see an in-network specialist
  • Virtual care options provide convenient access, whenever and wherever you need it
Customer service representative talking on phone

Ready to shop, but need some guidance?

Call a Michigan-based health plan specialist.

We'll help you find the right plan for you and your family, so you can see why members stay with a MyPriority health plan year after year.

Call toll-free at 833.351.0943 (TTY 711)

Mon. - Fri.: 8:30 a.m. to 5 p.m.

Request a call

Learning Center

Get clear, confident answers to your health insurance questions.

Understanding ACA health plans is the first step toward choosing the right coverage for you and your family. Get to know key terms, explore your coverage options and learn what to look for in a plan that fits your life.

Go to the Learning Center

We're ranked #1 in customer service

We're honored to be named #1 on Newsweek's America's Best Customer Service 20252 list. Read the reviews3

Every interaction has always been positive with personable employees who project "helpfulness" versus an attitude of just doing work duties.
- current MyPriority member
They could lead a class in how to be a great customer service representative. Priority Health's service is phenomenal!
- current MyPriority member
Priority Health has been wonderful!! I wish I had switched to Priority Health a long time ago. I also recommend you to everyone I know!
- current MyPriority member

Access to the health care you need – when and where you want it.

Get a free quote now and see if you qualify for financial assistance.

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1CMS scores qualified health plans (QHPs) offered through the Exchanges using the Quality Rating System (QRS) based on third-party validated clinical measure data and QHP Enrollee Survey responses. CMS calculates QRS ratings yearly on a 5-star scale. QHP issuers work with HHS-approved survey vendors that independently conduct the survey each year. QRS ratings and QHP Enrollee Survey results may change from year to year.

2America's Best Customer Service 2025 | Newsweek

3Priority Health Consumer Effort Score survey, 2023