Marketplace health coverage made for Michigan.

With a MyPriority plan, you get tons of extras to support your physical, mental, emotional and financial health. It’s coverage that prioritizes you.

Call 833.709.2979

4 out of 5 CMS stars1

Recognized for quality and member experience.

Michigan-based support

Get help from local experts who understand Michigan communities and coverage options.

ACA-compliant coverage

All Marketplace plans include essential health benefits and preventive care coverage.

You may qualify for financial help

Many Marketplace shoppers qualify for help lowering monthly premiums and out-of-pocket costs. Talk to an enrollment specialist at 833.709.2979 with no obligation.

Health coverage designed around real life.

Healthcare costs can be unpredictable. MyPriority® Individual and Family plans give you tools, savings opportunities and support to help you get the care you need while managing your healthcare budget.

With a MyPriority plan, you can:

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Lower your costs with financial assistance and our Cost Estimator tool

Get care when you need it with $0 virtual urgent care and $0 preventive services

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Make coverage work harder with HSA options and prescription savings

Get local support from Michigan-based experts

Trusted by Michigan families

Members choose MyPriority for:

40+ years
Serving Michigan families

4 out of 5 Stars1
CMS Star Rating

Award-winning local support2
Michigan-based enrollment specialists

Broad network
Trusted doctors and hospitals

Questions about Marketplace coverage?

Talk with a local enrollment specialist who can help you:

  • Understand your coverage options
  • Check for financial assistance eligibility
  • Compare plans
  • Find participating doctors

No obligation. Just answers from a local enrollment specialist.

Talk to a specialist at 833.709.2979
Smiling Priority Health customer service representative

Learn more before you enroll

Watch quick videos about benefits, healthcare costs and tools that can help you choose coverage with confidence. You can also visit our Learning Center.

1 CMS scores qualified health plans (QHPs) offered through the Exchanges using the Quality Rating System (QRS) based on third-party validated clinical measure data and QHP Enrollee Survey responses. CMS calculates QRS ratings yearly on a 5-star scale. QHP issuers work with HHS-approved survey vendors that independently conduct the survey each year. QRS ratings and QHP Enrollee Survey results may change from year to year.

2 Priority Health was named to the America’s Best Customer Service in Financial Services list by USA TODAY for 2026, and to Newsweek’s America’s Best Customer Service list for 2025 and 2024.