2005 Priority Health Looks to Grow with New Campaign

(Grand Rapids - June 13, 2005)  To support further growth in Michigan, Priority Health is releasing a multi-media campaign today featuring the message, "Life just got a little easier." The campaign focuses on Priority Health's commitment to help members understand their coverage, minimize paperwork and lower health costs.

"Priority Health is a local company that continues to be recognized for its high-quality care and service," George Conte, vice president of marketing, said. "This campaign communicates our commitment to making members' lives a little easier."

The new campaign was developed to reflect Priority Health's commitment to engage health care providers, employer groups, and members with the confidence, understanding, support and control they need to continue to access affordable, quality care. The new campaign also supports the products Priority Health continues to develop. These include Priority Health's new Medicare Advantage product, Health Savings Accounts (HSAs) and Health Reimbursement Arrangements (HRAs).

The campaign will be released throughout Michigan through print ads, business publications, newsletters, billboards and television commercials.

Company Information: Priority Health serves over 450,000 members throughout West Michigan and is locally owned by Spectrum Health of Grand Rapids, Holland Community Hospital of Holland, Munson Healthcare of Traverse City and Healthshare, Inc., of Petoskey. The health plan earned "Excellent" accreditation from the National Committee for Quality Assurance, an independent organization that reviews the quality of health plans nationwide.