Crofoot to lead northern region

Priority Health hires Ron Crofoot as executive director for Northern Michigan

(GRAND RAPIDS, Mich. – March 3, 2008) Priority Health, Michigan’s top-rated health plan, has hired Ron Crofoot as executive director for its Northern Michigan region. In this position, he will lead both provider and sales initiatives. He will be based at the Priority Health Traverse City office.

"We are pleased to welcome Ron Crofoot to the Priority Health team," said Mark Zickel, vice president of sales, client services and regional management. "With 20 years in the industry, Ron brings a wealth of experience to this position. Ron is an expert in employee benefits and has worked extensively in sales, provider relations and product management."

Prior to joining Priority Health, Crofoot served as regional director for Blue Cross Blue Shield of Michigan in the Upper Peninsula.
 
He holds a bachelor’s degree from Western Michigan University in Kalamazoo, Mich. Crofoot is a Certified Employee Benefits Specialist (CEBS).


About Priority Health
Priority Health is a nationally recognized health plan company based in Michigan. It serves more than a half million members with a broad portfolio of products including commercial and government health plans. A nonprofit dedicated to providing all people access to affordable health care, Priority Health ranks 11th in the nation according to U.S. News & World Report and the National Committee for Quality Assurance. Priority Health employs 1,000 people throughout Michigan's Lower Peninsula with offices in Farmington Hills, Holland, Jackson, Kalamazoo and Traverse City, as well as its headquarters in Grand Rapids. For more information about Priority Health, visit priorityhealth.com.