Ron Crofoot
Director, Sales & Client Services for Northern Michigan
Ron Crofoot is director of sales and client services for Priority Health's Northern Michigan region, a geographic territory that encompasses the Northern Lower Peninsula from Manistee county in the west, Iosco county in the east and north to Cheboygan county. He leads both provider and sales initiatives. Prior to joining Priority Health, he served as regional director for Blue Cross Blue Shield of Michigan in the Upper Peninsula. He is a Certified Employee Benefits Specialist. Crofoot has more than 20 years of experience in the industry.
Areas of expertise
- Health care costs and trends
- Health care reform
Education
Bachelor's degree, Business Administration
Western Michigan University
Kalamazoo, Mich.