New health plans offer individuals and families affordable health coverage for every stage of life

(Grand Rapids, Mich. - December 20, 2010) Priority Health has launched MyPriority, a package of health insurance plans for individuals and families throughout Michigan. The plans feature comprehensive coverage for prevention services and are designed specifically for individuals ages 18 to 64 who are looking to purchase affordable health insurance.

"Priority Health's new individual and family products offer great new options, no matter what your current situation — young adults, new to the workforce or self-employed," said Kimberly K. Horn, president and CEO of Priority Health.

"By offering MyPriority, we are furthering our commitment, as a company, to offer health insurance solutions for everyone. Whether you need Medicare, Medicaid or employer-sponsored coverage — Priority Health offers an affordable option with unmatched quality, care and service," adds Horn.

Michigan consumers can choose from four different MyPriority packages offering more than 14 customizable options for health coverage.

• MyPriority - U31^SM is designed for young adults between the ages of 18 and 30 with no dependents. This plan is a low-cost option for those starting a career or looking for a job, and those who are no longer eligible under their parents' coverage. The plan offers preventive and prescription drug coverage with an optional accident rider.
• MyPriority HSA^SM is a health plan that is eligible for a tax-advantaged health savings account. It offers three plan options for singles, couples and families, with preventive and prescription drug coverage and an optional accident rider.
• MyPriority PPO^SM is a standard health plan with six different plan designs to choose from. The plan is offered to singles, couples and families, with low premiums, preventive and prescription drug coverage, plan-year deductibles and an optional accident rider.
• MyPriority Short-term^SM is a health plan for singles, couples and families seeking coverage for one to six months. It offers three different plan designs to choose from and prescription drug discounts.

Each package offers coverage for preventive and routine care and emergency care, and offers Priority Health's extensive network of health care providers across the nation. Information about MyPriority is available at mypriority.com, which offers quotes instantly. More information is also available by calling toll-free 855-MyPriority (855 697-7467) or by contacting an independent insurance agent for more information.

About Priority Health:

Priority Health is an award-winning health plan nationally recognized for creating innovative solutions that impact health care costs while maximizing customer experience. It offers a broad portfolio of products for employer groups and individuals including Medicare and Medicaid beneficiaries. As a nonprofit company, Priority Health serves more than 600,000 people and continues to be rated among the best health plans in the nation by the National Committee for Quality Assurance.