New Find a Doctor Web tool launched
(Grand Rapids, Mich. - January 15, 2009)
A new Web tool helps patients find the right physicians, fast
Priority Health, a nationally recognized health plan, released today a new and improved version of its award-winning Find a Doctor tool on priorityhealth.com. The tool enables patients to find specialists, hospitals, primary care providers and other services, quickly. Using search options within the tool, patients can find specific health care providers based on any one or combination of criteria including location, education, specialty, gender, language spoken and much more.
"We used customer focus groups to help design a tool that would provide patients with the information they are looking for in an easy-to-use format," said Rich Lange, director of Web Experience for Priority Health. "With the new design, patients will be able to find their physician or specialist, faster than with any other resource."
Priority Health began publishing primary care physician information on priorityhealth.com more than seven years ago. Since then, the online directory has been enhanced to make it easier for patients to find specialists, pharmacies, hospitals, urgent care facilities, mental health providers, chiropractors or vision care. Now the tool provides several new search functions, including:
- Search results with an interactive Google map of the area, complete with information including the physician's photograph, medical specialties, office hours, and contact information
- Details on each physician's page, including practice information, quality ratings (if available), experience, awards, and hobbies or interests
- A quick search for specialists with keywords, technical terms and definitions
- The capability to print or e-mail the results
The Find a Doctor tool is the most-visited destination on priorityhealth.com. Of the 30 million total pages viewed on priorityhealth.com in 2008, more than 4.6 million were to the Find a Doctor tool. Priority Health continually monitors its site traffic and has found patients who use the Find a Doctor tool find what they are looking for 9 out of 10 times.
Go to Find a Doctor
About Priority Health:
Priority Health is an award-winning health plan nationally recognized for creating innovative solutions that impact health care costs while maximizing customer experience. It offers a broad portfolio of products for employer groups and individuals including Medicare and Medicaid beneficiaries. As a nonprofit company, Priority Health serves more than 600,000 people and continues to be rated among the best health plans in the nation by the National Committee for Quality Assurance.
