History

2016

Joan Budden, Priority Health president and CEO, is selected by Crain’s Detroit Business as one of Michigan’s 100 Most Influential Women.

The Priority Health Diabetes Prevention Initiative is honored by The National Kidney Foundation of Michigan as part of their Innovations in Health Care Awards for innovative programs related to preventing and managing chronic health conditions.

A 5-year study proves our HealthbyChoice® plan helps improve health and lowers the cost of care. The plan is designed to reward participants for being and staying healthy and also help reduce health-related productivity loss and costs for employers. The study shows Healthbychoice members saved employers up to $60 per employee per month in claims cost.

Priority Health Choice (Medicaid plan) earns the highest ranking in all five categories for the 2016 Medicaid Health Plan Consumer Guide.

The health insurance company announces its $3 million expansion of Medication Therapy Management program.

Priority Health announces the promotion of two senior executives. Marti Lolli accepts position of senior vice president for commercial products for the organization. In addition, Wayne Wilson accepts the position of senior vice president of government markets.

Joan Budden accepts the position as the new president and CEO of Priority Health.

2015

Priority Health CEO, Michael P. Freed announces plans to retire in early 2016.

Three programs are selected for the 2015 Michigan Association of Health Plans (MAHP): Chronic Disease Management, Diabetes Prevention Program and Business Operational Performance.

The Michigan Department of Insurance and Financial Services (DIFS) recommends the Priority Health HMO plan to continue serving as the essential health benefits benchmark for the state starting in 2017. Priority Health is the only health plan to earn this distinction.

Priority Health introduces the Cost Estimator, a price transparency tool that shares the true cost of health care. The member-only tool calculates cost information for health procedures based on the members’ specific health plan.

The health insurance company introduces PriorityRewards. The program combines the power of the Cost Estimator with financial incentives for members who use the tool.

Priority Health becomes the first health insurance company in the nation to cover genomic profiling.

2014

Priority Health opens a new office in Southfield, Michigan.

We begin offering our members "virtual visits," Board-certified doctors who are available 24/7 online and over the phone.

Priority Health becomes the only health plan in Michigan to earn wellness accreditation from the National Committee for Quality Assurance (NCQA).

2013

Priority Health adds 10 counties to its Medicare service area: Alcona, Alpena, Berrien, Huron, Iosco, Lapeer, Oscoda, Montmorency, Presque Isle and Van Buren. Priority Health now serves Michigan's entire Lower Peninsula.

Three new information centers open – in Southfield, Holland and Grand Rapids, Michigan – creating conveniently located resources for the uninsured and others needing to purchase insurance coverage.

Teaming up with Healthcare Bluebook, we are the first Michigan-based health plan to offer members a comparison shopping tool. Members can now review prices on more than 300 of the most-used non-emergency health care services, and can compare quality ratings and read consumer reviews of doctors and hospitals.

The University of Michigan Health System (UMHS) joins Priority Health as a participating provider to serve our HMO, PPO, POS and Medicare plan members.

2012

Seven counties are added to the Priority Health Medicare service area: Arenac, Calhoun, Cheboygan, Clinton, Eaton, Genesee and Ogemaw. Priority Health now serves 58 counties across Michigan.

The Priority Health HMO is recognized as Michigan's essential health benefits (EHB) benchmark – making the plan a framework for all individual and small group plans to follow. 

Priority Health again earns "Excellent" accreditation from the National Committee for Quality Assurance (NCQA), the highest level a health plan can earn, for its Commercial HMO/POS, Medicaid, Medicare PPO and Medicare HMO/POS plans.

After 15 years, Kim Horn resigns as president of Priority Health. Michael P. Freed, chief financial officer of Spectrum Health, takes the helm as president on May 1.

2011

Priority Health celebrates 25 years in business. From our start as Butterworth HMO in 1986, we have grown from serving 1,300 members to serving 625,000.

The Michigan Association of Health Plans honors Priority Health with five Pinnacle Awards. The company earned recognition for the Find A Doctor online tool; Telemonitoring for Heart Failure Members; Fit Kids 360; and Genetics Counseling, Testing and Screening. Earning an honorable mention was the company's Wellness Partnership with Spectrum Health.

The Women's Resource Center honors Priority Health with a 2011 Pillar Award. The honor recognizes employers who empower women at work.

Priority Health ranks among the top health plans in Michigan in member satisfaction according to a JD Power & Associates study.

Priority Health is the only Michigan-based organization to earn Wellness & Health Promotion Accreditation by the National Committee for Quality Assurance (NCQA). Priority Health is one of only 20 organizations in the nation to earn this distinction.

2010

The launch of MyPriority® ensures all consumers have access to affordable health care by offering four packages and 14 different customizable options to individuals and families.

Priority Health launches www.understandinghealthreform.com in July, a new website for employers. It provides up-to-date information to help employers understand what health care reform means for their business.

New enhanced Medigap (Medicare supplement insurance) plans are offered to Michigan residents. These plans offer better hospice benefits and lower premiums and are designed to fill the gaps in medical expenses not covered by Original Medicare Part A and Part B.

Medicaid services offered by Priority Health expand into Jackson, Hillsdale, Grand Traverse and Leelanau counties following approval from the State of Michigan's Office of Financial and Insurance Regulation.

In a health insurance plan study of customer satisfaction by JD Power & Associates, Priority Health scores above the national average and is ranked number two in Michigan.

Expansion of Priority Health's PriorityHMOSM and PriorityPPOSM products into Huron and Sanilac counties makes certain those in Michigan's "thumb" will have access to Priority Health insurance.

2009

US News & World Report magazine releases the NCQA health plan rankings and lists Priority Health's HMO/POS/PPO health plans in the top 10 percent of quality health plans nationwide and ranks its Medicaid plans as 14th in the nation.

Priority Health earns an "Excellent" rating from the National Committee on Quality Assurance. Both the Commercial HMO and Medicaid HMO plans earned this rating, which is good for three years.

Our three Medicare Advantage plans earn a 5-star rating from the national Centers for Medicare & Medicaid Services for the second year in a row.

Bronson Healthcare Group, based in Kalamazoo, Mich., joins the Priority Health provider network in August, strengthening Priority Health's commitment to Southwestern Michigan.

Expansion into Oscoda, Ogemaw and Iosco counties ensures that Priority Health covers all of the northern Lower Peninsula.

Priority Health launches an initiative to support five primary care practices in making the transition to a patient-centered medical home (PCMH) model.

Priority Health releases a completely revised Find a Doctor online provider directory tool which enables members to find specialists, hospitals, primary care providers and other services in their plan's network and their location.

2008

Priority Health ends the year with members in 66 of 68 counties in Michigan's Lower Peninsula.

Our three PriorityMedicareSM Medicare Advantage plans are the only Medicare plans in Michigan to earn a 5-star ranking from the federal Centers of Medicare and Medicaid Services.

US News & World Report magazine once again lists Priority Health's HMO/POS/PPO health plans and our Medicaid plan among the nation's best.

2007

Our HMO plan is ranked 11th in the nation by the National Committee for Quality Assurance, as reported in U.S. News & World Report.

The Michigan Association of Health Plans (MAHP) honors Priority Health's asthma management program and online Common Costs tool with their statewide Pinnacle awards.

The company launches HealthbyChoice® Incentives, a new consumer-engaged health plan with two levels of benefits linked to wellness criteria.

Foote Health System of Jackson, Mich., announces its decision to transition the services provided by Physicians Health Plan of South Michigan (PHPSM) to Priority Health.

Priority Health purchases Care Choices in Eastern Michigan and welcomes 120,000 new members, 40 hospitals and 7,300 physicians to its service.

The Environmental Protection Agency awards Priority Health's asthma management program a National Exemplary Award.

2006

Our Medicare service area expands to 11 northwest Michigan counties for 2007.

We introduce the first phase of cost transparency to Michigan with the launch of our Common Costs tool and new approved drug search tool, helping consumers learn more about the actual costs of drugs and medical care.

U.S. News & World Report, collaborating with the National Committee for Quality Assurance (NCQA), ranks Priority Health 13th in the nation.

The National Business Coalition on Health (NBCH) rates Priority Health number one in Michigan and second in the nation.

The National Committee for Quality Assurance (NCQA) again awards Priority Health's commercial and Medicaid products an Excellent accreditation.

2005

Priority Health expands into the Saginaw, Michigan, market.

The National Business Coalition on Health (NBCH), the country's leading evaluator of health plan performance, rates Priority Health number 1 in the nation.

Priority Health expands into Cheboygan, Michigan.

The HealthbyChoice® program receives a Pinnacle Award from the Michigan Association of Health Plans as the best Community Outreach/Partnership program in Michigan.

Priority Health's newsletter for members, Health Journal, wins a Merit Award at the 22nd Annual Healthcare Marketing Advertising Awards.

Priority Health is the first company to offer a Medicare Advantage plan with prescription coverage in West Michigan. PriorityMedicare offers Medicare-eligible individuals both in-network and out-of-network benefits.

Priority Health launches new consumer-driven health care plans: PriorityHSASM and PriorityHRA

2004

The National Committee for Quality Assurance (NCQA) names Priority Health's Medicaid plan one of the top 10 in the nation in quality of care.

Kim Horn, president and CEO, receives the 2004 Ellis J. Bonner Outstanding Achievement Award from the Michigan Association of Health Plans. It recognizes individuals who have made a significant impact on health care in Michigan and demonstrate exemplary service and leadership.

Priority Health continues to grow, serving more than 6,500 employers; nearly 437,000 members; 3,600 health care providers; and 33 hospitals.

The National Committee for Quality Assurance (NCQA) ranks Priority Health as one of the nation's top 10 health plans in consumer satisfaction. Priority Health is the only Michigan health plan to receive this recognition.

2003

The National Committee for Quality Assurance (NCQA) awards Priority Health's commercial and Medicaid products with Excellent accreditation.

Priority Health is recognized as one of West Michigan's 101 Best & Brightest Companies.

2002

The Michigan Association of Health Plans names Priority Health's Asthma Disease Management Program as the Best Community Partnership and Outreach Program in Michigan.

The National Business Coalition on Health (NBCH) announces that Priority Health has earned its Innovation Award for Improving Member Compliance and Disease Management.

Health Journal, Priority Health's quarterly member magazine, receives a 2002 Bronze Award from the National Health Information Awards.

2001

The Michigan Association of Health Plans honors Priority Health with a first place for its Tobacco Cessation and Prevention Program and a bronze award for its efforts to reduce member complaints about claims payment.

The Women's Resource Center awards Priority Health with the Women in the Workplace Award for Advancing Women in Leadership.

2000

Priority Health expands its Muskegon market in partnership with Physicians Health Plan of Muskegon. Priority Health now serves more than 6,000 employers and 315,444 members; its network comprises 2,271 doctors and 27 hospitals.

The Health Information and Action Group (HIAG) awards Priority Health with five Best-In-Class awards for its Health Promotion and Disease Prevention, Care Management, Patient Safety, Clinical Guidelines and Consumer Bill of Rights and Responsibilities and Disease Management.

1999

Priority Health adds Northern Michigan to its service area by merging with NorthMed HMO in Traverse City.

The National Committee for Quality Assurance (NCQA) awards Priority Health's HMO product with Excellent accreditation.

1998

Detroit Free Press rates Michigan Health Plans and gives Priority Health the only A+ rating.

U.S News and World Report names America's Top 40 HMOs; Priority Health is the only Michigan plan to make the list.

MEDSTAT and J.D. Power and Associates report Priority Health as #1 in the Grand Rapids/ Muskegon area.

Priority Health enrolls the first MiChild member in its new MiChild HMO product.

1997

Priority Health is licensed by the State of Michigan to operate a Medicaid HMO product.

1996

Priority Health is named Quality Leader #1 by the National Research Corporation.

1995

Priority Health earns full accreditation from the National Committee for Quality Assurance.

1993

Priority Health earns one-year accreditation from the National Committee for Quality Assurance.

1992

Priority Health is formed by the merger of Butterworth HMO and Lakeshore HMO.

1986

Butterworth HMO opens covering three employer groups and 1,261 members with 187 doctors and one hospital.

1985

Lakeshore HMO is founded by Holland Hospital growing to nearly 17,000 members.