Priority Health challenges new runners with "My First 5k"

(Grand Rapids, Mich. – April 22, 2016) Priority Health is the proud sponsor of the inaugural My First 5K challenge at the Borgess Run on May 8. This run challenge encourages the 98 percent of Americans that have not completed a 5K to begin their fitness journey.

"The Priority Health My First 5K challenge is a creative way to inspire our community to take that first step in being healthy!" said Blaine Lam, Borgess Run race director. "It encourages participation of all fitness levels."

The challenge begins when someone checks the box "My First 5K" when they register. First-time runners will receive a special race day bib to set them apart from the crowds. Finally, when they cross the finish line, a "My First 5K" bell will ring to signify their accomplishment and the race team will have a special celebration in the Tent City area!

"Priority Health has been a proud sponsor of the Priority Health 5K Walk at the Borgess Run for 11 consecutive years," says Jeff Hoerle, sales and client director at Priority Health in Kalamazoo. "We are thrilled to also offer the My First 5K challenge to inspire people to improve their health."

Sign up for the My First 5K challenge by visiting the Borgess Run website: www.borgessrun.com. A "Five for Five" video is available on the Borgess Run website with tips and advice for first-time runners.

About Priority Health:

Priority Health is an award-winning, Michigan-based non-profit health plan nationally recognized for improving the health and lives of the people it serves. It continues to lead the industry in engaging members in their health, delivering effective health and disease management programs and working with physicians to improve health care outcomes and performance. Priority Health is one of only 20 health plans nationwide offering wellness programs accredited by the National Committee for Quality Assurance, an organization which also rated it among the best health plans in the nation. The State of Michigan named the Priority Health HMO the benchmark plan for all individual and group HMO plans to model.

Priority Health offers a broad portfolio of health benefit options for employer groups and individuals, including Medicare and Medicaid plans. Its network of health care providers features 95 percent of practicing physicians available in Michigan and more than 900,000 health care providers nationwide.