Michael Jasperson named Priority Health East Region Vice President

(GRAND RAPIDS, Mich. - August 1, 2016) Priority Health, one of Michigan's largest health plans, announced today that Michael Jasperson has been named the new East Region vice president. Jasperson will oversee business development, sales and product growth in southeast Michigan. He assumed his new responsibilities on July 18.

"Michael's extensive background in business development and proven sales execution make him the best candidate to lead operations in the region where we see so many opportunities for growth," said Marti Lolli, senior vice president of commercial markets for Priority Health. "He has key industry relationships and will be a critical asset to help drive our new business strategy in southeast Michigan."

Most recently, Jasperson was the vice president business development, chief marketing officer for Hospice of Michigan leading sales and marketing strategies for the state-wide organization. Prior to that, Jasperson was regional sales manager for Blue Cross Blue Shield of Michigan where he led a team charged with establishing and maintaining relationships with hospitals, the Michigan Health & Hospital Association and other health institutions in Michigan.

"It is imperative that we have the proper leadership to guide our growing business," said Wayne Wilson, senior vice president of government markets for Priority Health. "Michael will ensure that we continue to provide personalized service and quality Medicare products and programs."

Jasperson was a member of the Hospice and Palliative Care Association of Michigan Board of Directors. He also is a member of the executive committee of the Greater Detroit Area Health Council. He earned a master's degree in business administration from University of Tampa, with a concentration in Health Services Administration. He also holds a Master of Science in administration from Central Michigan University. Michael received his baccalaureate degree from Michigan State University.

About Priority Health:

Priority Health is an award-winning, Michigan-based non-profit health plan nationally recognized for improving the health and lives of the people it serves. It continues to lead the industry in engaging members in their health, delivering effective health and disease management programs and working with physicians to improve health care outcomes and performance. Priority Health is one of only 20 health plans nationwide offering wellness programs accredited by the National Committee for Quality Assurance, an organization which also rated it among the best health plans in the nation. The State of Michigan named the Priority Health HMO the benchmark plan for all individual and group HMO plans to model.

Priority Health offers a broad portfolio of health benefit options for employer groups and individuals, including Medicare and Medicaid plans. Its network of health care providers features 95 percent of practicing physicians available in Michigan and more than 900,000 health care providers nationwide.